The products of the agency include: Aquarius Advertising Agency Introduction The management structure is a set of management levels, which is interrelated and there is co-ordination of the operation and development of the organization as a whole.
Conclusion The organizational structure is as important as flow of powers in the organization. There were differential and partial communication channels created which led to delay in communication and incorrect interpretation of the information within the organization.
Also the core function of the organization is creative department and the marketing department, which are managed by two different vice presidents. Although this restructuring plan would be considered to be adding more vertical integration with a single centralized liaison, it still adds flexibility and a divisional structure.
The president will have the same reportees which he had as in the earlier organizational chart.
The designing of organizational structure is very complex in nature and needs very careful understanding of The aquarius advertising agency environment needs and opportunity along with threats from the environment.
The present organization chart is shown in detail below.
This memo covers the background of the Aquarius Advertising Agency, including the contextual situation and the current structure and problems, and provides some recommendations and options available to the agency. Now the accounts vice president has account executives reporting to him who in turn manages individual client accounts.
The structure will also involve careful planning and execution of the horizontal lines of control and the vertical lines of control. This reorganization is aimed at reducing the agency's response time to environmental changes, increasing cooperation and communications among specialists of different types and increasing responsiveness to clients.
Californian Management Review 29 4— The The aquarius advertising agency of communication is the way by which the information is transferred in the organization. Size — Aquarius is a medium-sized advertising agency that offers two services. However, Aquarius still needs to solve its problem of innovation and flexibility.
Even the communication and technology levels within the organization were not uniform and according to the policies and standards of the organization Galbraith, Or you may want to sound approachable, edgy and smart.
Script writing for advertising agency should have the following characteristics: Culture — the services Aquarius provides are tied into an industry that revolves around creativity and art.
The finance of the agency is managed by the financial manager, the HR manager take care of the HR department, client accounts are taken care by the accounts vice president, operations vice president manages the operations function, and the marketing vice president manages the marketing function of the organization.
Also, the functional departments in operations and marketing are too varied from one another to benefit from a matrix structure. Matrix organizational designs — how to combine functional and project forms. An agency reorganization of its current functional structure is one of the solutions proposed by top management to increase flexibility in this subtle and unpredictable environment.
The operations SVP will have Creative VP and Marketing VP who will also take dotted reporting from the training manager, who will be responsible for training their teams on various business conduct module and the business polices. The incorrect flow of powers and communication in the organization may lead to increased customer dissatisfaction, losing the customer and eventually collapsing the organization.
Although this restructuring plan would be considered to be adding more vertical integration with a single centralized liaison, it still adds flexibility and a divisional structure.
The legal counsel is responsible for handling the legal issues with the organization which may arise from time to time. These will also lead to better bridging the gap of communication between the two parties Larson, Research Policy 26, — In terms of operations, technology has been improving the ways organizations communicate with their clients and how departments relay information throughout the organization.
In particular, it is common for these agencies to lose and gain large numbers of clients frequently.Aquarius Advertising Agency Case Recommendation Current Situation at AAA Although a functional structure, inter-department contact can be observed.
Aquarius Advertising Agency Case Recommendation Current Situation at AAA Although a functional structure, inter-department contact can be observed. AQUARIUS ADVERTISING AGENCY Case Analysis: Aquarius Advertising Agency Case Analysis: Aquarius Advertising Agency Introduction The management structure is a set of management levels, which is interrelated and there is co-ordination of the operation and.
Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example, slogans and layouts) and (2) Complete plan for media (such.
Aquarius Advertising FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign.
an art specialist.g. slogans. and creative personnel. AQUARIUS PROMOTIONS PRIVATE LIMITED – BEST ADVERTISING AGENCY The Most Famous Creative, Advertising and Marketing company in Madhya Pradesh.
Aquarius Advertising Agency. Definitely, the Greatest Master of the Three steps of Advertising, namely, first- research, second- plan, finally- execution.Download